I designed and directed of the CI for Daiken Kogyo Co., Ltd., which operates an air conditioning and sanitation facility business in Kariya city, Aichi.

I went to work for a year, collected words from conversations with all employees, and built a keyword "straight" in a bottom-up approach.
The symbol that symbolizes Daiken Kogyo's initial letters "D" and "K" expresses "plus alpha from straight posture".